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Latest industry news November 18, 2009 
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SOCIAL MEDIA TOOLS FOR BUSINESS: Smarter Social Media lists social networking media tools for business

(11.18.09) Smarter Social Media (www.smartersocialmedia.com), a lprovider of online, social media marketing services, has announced its annual list of 20 Great Social Media Monitoring Tools.

"This list is the first of its kind that enables businesses to find a variety of targeted social networking tools. Some of the members on this list — including brands like CloudProfile, BuzzStream, PostRank and PressArmy — are cutting edge companies that redefine the effective use of social media and consumer awareness. I encourage people to review this list and learn more about Smarter Social Media as well" Bryce Maddock, co-founder of Smarter Social Media, said.

Jaspar Weir, also a co-founder of Smarter Social Media, said this list is an extension of his belief in the power of social media. "In fact, Smarter Social Media is the reason why our clients dramatically increase web traffic and sales, while establishing a lasting partnership with people of all interests. That's Smarter Social Media in action," states."

The top 20 tools compiled by the company include:

1.Brands Eye is a 24/7 reputation-monitoring tool. With real time media on the rise Brands Eye offers a way to score your brands reputation. Most importantly they offer an rapid alert system so you immediately become aware of any threats to your brads reputation online.

2.BuzzStream for PR and Social Media is an integrated Social CRM and social media monitoring tool that helps you find your top word-of-mouth influencers (journalists, bloggers, microbloggers) and manage all aspects of your communications with them.

3.CloudProfile gives businesses an easy way to publish content across all social networks. The service indexes all of this content to ensure it's discoverable by search engines, and offers a social media monitoring tool call Radar to alert you to real time conversations about your brand.

4.Crimson Hexagon offers an enterprise level social media monitoring solution - VoxTrot is a technology that analyzes social web through blog posts, forum messages, Tweets, etc. by identifying statistical patterns in the words used to express opinions on different topics.

5.FiltrBox allows you to see what others are saying about your company in real time on Twitter, FriendFeed, Backtype and other social networks, blogs and thousands of online news outlets. Get alerted when a customer comments somewhere online and respond quickly. Filtr Box offers a simple social media monitoring tool to handle all of this.

6.Jodange powers in-article opinion analysis through matching and re-surfacing opinions extracted from the publishers content both on the site and across the publisher's network of sites. This application provides media monitoring across social and traditional media to enable decision makers to better understand social media.

7.PeopleBrowsr is a data and social search engine for real time conversations. It allows you to monitor your brand, identify your audience, analyze the sentiment of blog posts and tweets, filter the buzz, manage feedback, and engage across multiple social networks simultaneously.

8.PostRank is a great solution for PR and marketing firms looking to identify the influencers in particular areas. The companies proprietary software identifies finds conversations online, scores those participating for influence and finally recommends who to engage with.

9.PressArmy is delivers easy to understand social media statistics on the number of conversations mentioning your brand on blogs, Twitter and other social networks. The program can also score conversations for sentiment.

10.Radian6 is an enterprise social media analytics tool used by some of the largest corporations in America. Their technology allows customers to track sentiment for mentions of their brand, products and competitors across.

11. RankSpeed is a search tool that does a sentiment analysis on the blogosphere and twittersphere. Using their free tool you can enter any search term and find results based on an assigned sentiment ("good", "bad" or "neutral").

12. ScoutLabs is a powerful, web-based application that aims to find the signal in the noise that is social media to help teams build better products and stronger customer relationships. They provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet.

13. Sentiment Metrics is a UK company offering an enterprise level solution to for social media monitoring. A fully integrated monitoring and CRM platform Sentiment Metrics is Britian's answer to Visible Technologies and Radian6.

14. Trackur is an online reputation & social media monitoring tool. Trackur scans hundreds of millions of web pages including news, blogs, video, images, and forums and lets you know if it discovers anything that matches the keywords, phrases and subjects that interest you.

15. Tweetfeel monitors positive and negative feelings in twitter conversations. You can try their tool for free. They also offer a business solution that allows real time search, storgage and a basic CRM.

16. TweetPsych uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates.

17. Twitoaster is a Twitter service. It threads and archives your twitter conversations, bringing you all the background, context and statistics you need. This is a simple free solution for small businesses looking for an easy to use Twitter CRM.

18. Discover what people are really saying on Twitter. Twitrratr helps distinguish negative from positive tweets surrounding a brand, product, person or topic.

19. Viralheat is a social measurement platform designed with simplicity in mind. Built from the ground up to be timely and efficient, Viralheat allows users to easily comprehend social media. It delivers real-time data on over several different video, microblogging platforms and millions of websites.

20. Visible Technologies is probablly the leading provider of social media monitoring and online reputation management solutions for corporations. Visible offers an entry-level product for $500 a month that scores sentiment around your brand and offers a web based social media CRM. ENS

(Posted November 18, 2009 12:13 pm EST)

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